Search + Categories/Tags

A clean and modern website interface displaying a prominent search bar and a visually appealing arrangement of category tags (e.g., 'Skincare,' 'Makeup,' 'Haircare'). The layout should be intuitive, with pastel color accents and easily recognizable icons representing each category. Close-up of a user's hand hovering over the search bar, ready to type in a query. The overall impression should be one of ease, efficiency, and a welcoming invitation to explore the Beauty viki site.

Effortless Navigation

Quickly find what you need with our comprehensive search and categorized tags. Explore products, articles, and routines based on your specific beauty interests and needs, making your beauty journey seamless.

A split-screen composition. On one side, a user actively applying various search filters on the Beauty viki website (e.g., 'Cruelty-Free,' 'Hyaluronic Acid,' 'Sensitive Skin'). On the other side, a refined list of search results dynamically updating based on the selected filters. The color palette should be bright and airy, with a focus on usability and visual clarity. The filters should appear intuitive and easy to use, emphasizing the power of the search function.

Refine Your Search

Utilize our advanced search filters and curated tags to narrow down your options. Whether you're looking for a specific ingredient or a particular product type, our platform provides the tools to help you refine your search.

A treasure chest overflowing with shimmering and colorful beauty products (lipsticks, eyeshadow palettes, skincare serums). The chest is nestled among lush foliage and soft lighting. Focus on the richness of the products and the sense of discovery. The background should be blurred to emphasize the contents of the chest. The overall tone should be magical and inviting, suggesting that Beauty viki is the key to unlocking your beauty potential.

Discover Beauty Treasures

Uncover hidden gems and trending beauty products with our expertly curated category and tag selections. Let us guide you through the world of beauty and help you discover your next favorite product or skincare routine.

Articles / Blog (Skincare, Makeup, Haircare)

A beautifully styled desk setting with a laptop open to the Beauty viki blog. Around the laptop, arrange various beauty products, a notebook with handwritten notes, and a cup of coffee. Soft, natural lighting fills the scene, creating a warm and inviting atmosphere. The focus should be on the laptop screen, showcasing the blog's layout and a captivating headline related to skincare or makeup. The overall impression should be one of knowledge, inspiration, and a love for all things beauty.

Expert Beauty Insights

Dive into our library of informative articles covering skincare, makeup, and haircare. Stay updated on the latest trends, techniques, and product releases, all written by our team of beauty experts.

A split-screen showcasing different beauty routines. On one side, a woman meticulously applying skincare products in a specific order, with labels indicating the product names and application steps. On the other side, a makeup artist demonstrating various makeup techniques on a model's face. The lighting should be bright and flattering, highlighting the clarity and precision of each step. The overall mood should be instructional and empowering, encouraging viewers to take control of their beauty routines.

Master Your Routine

Learn how to build the perfect skincare, makeup, and haircare routine for your unique needs. Our articles provide step-by-step instructions, product recommendations, and expert tips to help you achieve your beauty goals.

A montage of trending beauty products and techniques. Include images of innovative skincare tools, vibrant makeup looks, and stylish hairstyles. The montage should be dynamic and visually appealing, with a focus on capturing the energy and excitement of the beauty industry. Use bold colors, geometric patterns, and close-up shots of the products and techniques. The overall impression should be modern, futuristic, and highly engaging.

Stay Ahead of Trends

Be the first to know about the latest beauty trends and innovations. Our blog keeps you informed on emerging ingredients, application techniques, and product releases, ensuring you're always at the cutting edge of the beauty world.

Routines by Skin Type/Concern (oily, dry, sensitive, acne, anti-aging)

A series of close-up shots showcasing diverse skin types – oily (with visible shine), dry (with flaky patches), sensitive (with redness), acne-prone (with blemishes), and aging (with fine lines). Each skin type should be paired with specific skincare products recommended for that condition. The background should be clean and minimalist, allowing the focus to remain on the skin and the products. The overall message should be one of personalization and effective skincare solutions.

Tailored Skincare Solutions

Discover skincare routines customized for your specific skin type and concerns. Whether you have oily, dry, sensitive, acne-prone, or aging skin, we have expert-curated routines designed to address your unique needs.

A split-screen featuring "before" and "after" images of individuals with various skin concerns (acne, dryness, redness, wrinkles). The "before" images should show the skin issues, while the "after" images should depict a noticeable improvement after following a specific skincare routine. The lighting and camera angles should be consistent across both images. The overall message should be hopeful and inspiring, demonstrating the transformative power of targeted skincare routines.

Combat Common Skin Issues

Find targeted routines to tackle common skin problems like acne, dryness, sensitivity, and fine lines. Our expert advice and product recommendations will help you achieve a clear, healthy, and radiant complexion.

A visually appealing infographic illustrating the correct order of skincare product application. The infographic should be clear, concise, and easy to understand, using arrows and numbered steps to guide the viewer through the routine. Include close-up shots of various skincare products, highlighting their textures and key ingredients. The overall impression should be one of education and empowerment, helping viewers understand the science behind effective skincare.

Unlock Your Skin's Potential

Learn how to optimize your skincare routine for maximum results. Our expert guides provide insights on product layering, ingredient synergy, and application techniques to help you unlock your skin's full potential.

Ingredient Dictionary (INCI ➜ plain English)

A person holding a beauty product with a complex INCI list on the label. A magnifying glass is hovering over the label, drawing attention to the list of ingredients. In the background, a laptop displays the Beauty viki ingredient dictionary, with a clear and concise explanation of one of the ingredients. The overall message is one of transparency and empowerment, helping consumers understand what they're putting on their skin.

Decoding Beauty Labels

Understand what's in your beauty products with our comprehensive ingredient dictionary. We translate complex INCI names into plain English, empowering you to make informed choices about your skincare.

A collection of visually appealing images showcasing key skincare ingredients – retinol (in a sleek amber bottle), vitamin C (in a bright citrus fruit), and hyaluronic acid (in a clear gel serum). Each ingredient should be accompanied by subtle visual cues representing its benefits (e.g., a smooth, wrinkle-free surface for retinol). The background should be clean and minimalist, allowing the focus to remain on the ingredients and their properties. The overall impression should be informative and trustworthy.

Know Your Actives

Learn about the benefits and potential side effects of common skincare ingredients. Our ingredient dictionary provides detailed information on active ingredients like retinol, vitamin C, and hyaluronic acid.

A split-screen showing a person with sensitive skin reacting negatively to a product containing a specific ingredient (e.g., redness, irritation). On the other side, the same person is using a product that is free of that ingredient and experiencing positive results (e.g., calm, hydrated skin). The Beauty viki ingredient dictionary is visible in the background, highlighting the importance of ingredient awareness. The overall message is one of caution and empowerment, encouraging consumers to prioritize their skin's health.

Make Informed Choices

Our ingredient dictionary helps you identify potential irritants and allergens in beauty products. Make conscious choices and choose products that are safe and effective for your skin.

Shade Finder & Color-Match Guide

A diverse range of hands, each with a different skin tone, holding various foundation bottles. The foundation bottles are arranged in a gradient, showcasing the wide spectrum of shades available. The background is a clean, neutral color, allowing the focus to remain on the skin tones and the foundation shades. The overall message is one of inclusivity and finding the perfect match for every individual.

Find Your Perfect Match

Our shade finder and color-match guide helps you discover the perfect foundation, concealer, and other makeup shades for your skin tone. Say goodbye to mismatched makeup and hello to a flawless complexion.

A person using a smartphone or tablet to access the Beauty viki shade finder tool. The screen displays a user-friendly interface with options to upload a photo or answer questions about their skin tone. The background is a cozy and inviting setting, suggesting the convenience of finding your perfect match from home. The overall message is one of accessibility and ease of use.

Online Color Matching

Use our online color matching tools to find your ideal shades from the comfort of your home. Simply upload a photo or answer a few questions to receive personalized shade recommendations.

A makeup artist carefully analyzing a model's skin tone and undertones. The makeup artist is holding a color wheel and using various makeup brushes to demonstrate different color matching techniques. The background is a professional makeup studio with soft, flattering lighting. The overall message is one of expertise and personalized advice, helping viewers understand the art of color matching.

Expert Color Advice

Get expert advice on how to choose the right makeup shades for your skin tone and undertones. Our guide provides tips on understanding your skin and selecting colors that will enhance your natural beauty.

Skin Type Quiz & Routine Builder

A person interacting with a digital skin type quiz on a tablet. The quiz features visually engaging questions with clear and concise options. The background shows a blurred image of various skincare products, hinting at the personalized recommendations to come. The overall message is one of self-discovery and tailored skincare solutions.

Discover Your Skin Type

Take our quick and easy skin type quiz to determine your unique skin characteristics. Understand your skin's needs and get personalized product recommendations.

A visually appealing graphic showcasing a personalized skincare routine. The routine includes a series of products, each with a brief description and instructions for use. The graphic is tailored to a specific skin type (e.g., dry skin), with images of hydrating cleansers, moisturizers, and serums. The overall message is one of personalized care and a simplified path to healthy, radiant skin.

Build Your Perfect Routine

Our routine builder creates a customized skincare regimen based on your skin type and concerns. Get step-by-step guidance on product selection, application, and timing.

A split-screen showing a "before" and "after" transformation. The "before" image features a person with skin concerns (e.g., acne, dryness), while the "after" image shows the same person with visibly improved skin. The person is smiling and confident, radiating health and happiness. The overall message is one of hope and empowerment, demonstrating the transformative power of personalized skincare.

Achieve Your Skin Goals

Our skin type quiz and routine builder empower you to achieve your skin goals. Whether you want to reduce acne, minimize wrinkles, or simply improve your skin's overall health, we have the tools to help you succeed.

Reviews & Comparisons (with pros & cons)

A collage of diverse beauty products (skincare, makeup, haircare) with overlaying star ratings and review snippets. The collage is visually appealing and features a mix of popular and niche products. The overall message is one of trustworthy and comprehensive product reviews.

Unbiased Product Reviews

Read honest and unbiased reviews of beauty products from our team of experts and community members. Get the inside scoop on what works and what doesn't before you buy.

A split-screen featuring two similar beauty products (e.g., two different foundations) with a detailed comparison chart highlighting their key features, ingredients, and price points. The chart is visually clear and easy to understand, with clear indicators of pros and cons. The overall message is one of informed decision-making and finding the perfect product for your individual needs.

Side-by-Side Comparisons

Compare similar beauty products side-by-side to see which one is the best fit for your needs. Our comparisons highlight the pros, cons, and key differences between competing products.

A person confidently selecting a beauty product from a well-stocked shelf. The person is smiling and appears satisfied with their purchase. The background is a clean and modern beauty store with soft, inviting lighting. The overall message is one of empowerment and making confident purchasing decisions with the help of Beauty viki's reviews and comparisons.

Make Smart Purchases

Our reviews and comparisons help you make smart and informed purchasing decisions. Avoid wasting money on ineffective products and discover the hidden gems that will transform your beauty routine.

Deals & Price Alerts (email + web-push)

A phone displaying a notification of a beauty deal from Beauty viki. Surrounding the phone are various beauty products with price tags displaying discounted prices. The background is a festive and celebratory scene, suggesting the excitement of finding a great deal. The overall message is one of convenience and saving money on your favorite beauty products.

Never Miss a Deal

Sign up for our email and web-push notifications to receive instant alerts about the best beauty deals and discounts. Never miss out on your favorite products at unbeatable prices.

A visually appealing email showcasing exclusive discounts on various beauty products. The email features a clean and modern design with clear call-to-action buttons. The background is a vibrant and energetic scene, suggesting the excitement of receiving exclusive offers. The overall message is one of exclusivity and rewarding loyal subscribers.

Exclusive Discounts

Get access to exclusive discounts and promotions only available to our subscribers. Enjoy special savings on top beauty brands and products.

A person using the Beauty viki website to set up price alerts for their favorite beauty products. The website features a user-friendly interface with options to track specific products and receive notifications when the price drops. The background is a clean and organized beauty collection, suggesting the satisfaction of saving money on your must-have products. The overall message is one of smart shopping and maximizing your budget.

Save on Your Favorites

Set up price alerts for your favorite beauty products and receive notifications when they go on sale. Never pay full price again and stock up on your must-haves at discounted prices.

Newsletter Archive

A stack of elegantly designed newsletters tied together with a ribbon. Each newsletter cover features a different beauty theme and color scheme. The background is a cozy and inviting library setting, suggesting the wealth of information contained within the archive. The overall message is one of access to a treasure trove of beauty knowledge.

Past Beauty Insights

Explore our comprehensive newsletter archive for past beauty tips, product recommendations, and exclusive offers. Never miss out on valuable information, even if you're new to our community.

A visually appealing timeline showcasing key beauty trends and product releases from different eras. The timeline features images of iconic makeup looks, hairstyles, and skincare products from each period. The background is a vintage-inspired scene, evoking a sense of nostalgia and beauty history. The overall message is one of celebrating the evolution of beauty and rediscovering past inspirations.

Revisit Beauty Trends

Travel back in time and revisit past beauty trends and product releases. Discover hidden gems and rediscover forgotten favorites from our extensive newsletter collection.

A person studying a newsletter from the Beauty viki archive. The person is surrounded by various beauty products and tools, suggesting a deep dive into the world of beauty. The background is a clean and organized study space, emphasizing the focus on learning and expanding knowledge. The overall message is one of empowering viewers to become beauty experts through the resources provided by Beauty viki.

Your Beauty Education

Use our newsletter archive as a valuable resource for expanding your beauty knowledge. Learn from past experts, explore different techniques, and stay informed on the ever-evolving world of beauty.

FAQ

A clean and organized FAQ page on the Beauty viki website. The page features a clear and concise layout with easily searchable questions and answers. The background is a calming and minimalist design, suggesting a sense of clarity and helpfulness. The overall message is one of providing quick and reliable solutions to common beauty questions.

Answers to Your Questions

Find answers to frequently asked questions about beauty products, skincare routines, and our services. Our FAQ section provides quick and easy solutions to common beauty concerns.

A split-screen showing a "before" and "after" scenario for a common beauty issue (e.g., a person with acne breakouts followed by the same person with clear skin after following the advice in the FAQ). The background is a supportive and encouraging environment, emphasizing the positive outcomes achievable with the help of Beauty viki. The overall message is one of hope and providing solutions to common beauty problems.

Troubleshooting Beauty Issues

Get expert advice on troubleshooting common beauty issues like acne breakouts, dry skin patches, and makeup application errors. Our FAQ section provides practical tips and solutions to help you overcome these challenges.

A person confidently navigating the Beauty viki website, using the FAQ section as a guide. The person is smiling and appears empowered by the information they are finding. The background is a supportive and informative environment, suggesting the comprehensive resources available on the website. The overall message is one of empowering viewers to become beauty experts through the accessible information provided by Beauty viki.

Your Beauty Resource

Our FAQ section is your go-to resource for all things beauty. Find reliable information, expert advice, and practical solutions to enhance your beauty routine and achieve your skin goals.

Contact / Collaborations / PR

A clean and professional contact page on the Beauty viki website. The page features a contact form, email address, and social media links. The background is a supportive and collaborative environment, suggesting the welcoming nature of the Beauty viki team. The overall message is one of accessibility and open communication.

Get in Touch

Reach out to us with your questions, comments, or collaboration inquiries. Our team is here to assist you with all your beauty needs and partnership opportunities.

A montage of successful collaborations between Beauty viki and various beauty brands and influencers. The montage features images of product placements, sponsored content, and collaborative events. The background is a dynamic and energetic scene, suggesting the potential for growth and mutual success. The overall message is one of partnership and building strong relationships within the beauty industry.

Collaboration Opportunities

We welcome collaborations with beauty brands, influencers, and industry professionals. Partner with us to reach a wider audience and promote your products or services.

A person from the Beauty viki team being interviewed by a journalist. The interview is taking place in a professional setting with cameras and microphones. The background is a reputable media outlet's logo, suggesting the credibility and influence of Beauty viki within the beauty industry. The overall message is one of expertise and being a trusted source of information for the media.

Press Inquiries

For all press inquiries and media opportunities, please contact our PR team. We're happy to provide information about our company, products, and expert insights.

Policies: Privacy, Terms, Cookies, Affiliate Disclosure, Medical Disclaimer

A padlock symbol overlaid on a blurred image of a person using the Beauty viki website. The padlock symbolizes security and data protection. The background is a calming and trustworthy environment, emphasizing the commitment to privacy. The overall message is one of transparency and protecting user data.

Your Privacy Matters

We are committed to protecting your privacy and ensuring the security of your personal information. Review our privacy policy to understand how we collect, use, and protect your data.

A hand holding a document with the words "Terms of Service" clearly visible. The document is surrounded by various legal symbols, suggesting the importance and binding nature of the agreement. The background is a professional and formal setting, emphasizing the seriousness of the terms. The overall message is one of transparency and ensuring users understand the legal framework of using the website.

Terms of Service

Please read our terms of service to understand the rules and regulations governing your use of our website. By using our site, you agree to these terms.

A hand holding a magnifying glass over a document, revealing the details within. The document represents the various policies and disclosures of Beauty viki. The background is a clean and minimalist design, suggesting a sense of clarity and openness. The overall message is one of transparency and building trust with users through honest and open communication.

Transparency and Trust

We are committed to transparency in all our policies and disclosures. We believe in building trust with our users by being open and honest about our practices.

Sitemap (HTML & XML) + Custom 404

A visual representation of a website sitemap, showcasing the hierarchical structure of the Beauty viki website. The sitemap is organized and easy to understand, with clear links to different sections of the site. The background is a clean and minimalist design, emphasizing the importance of website navigation.

Website Navigation

Our sitemap provides a comprehensive overview of our website's structure, making it easy to find the information you need. Navigate our site efficiently and discover all the resources we have to offer.

A complex XML code snippet representing the Beauty viki website sitemap. The code is highlighted with different colors to emphasize key elements and attributes. The background is a technical and sophisticated environment, suggesting the importance of SEO optimization.

Technical SEO

Our XML sitemap helps search engines crawl and index our website effectively, improving our search engine ranking. We optimize our sitemap for technical SEO to ensure maximum visibility.

A visually appealing and user-friendly 404 error page on the Beauty viki website. The page features a helpful message, a search bar, and links to popular sections of the site. The background is a playful and engaging design, softening the frustration of encountering a broken link. The overall message is one of helpfulness and guiding users back to the right path.

Custom 404 Page

Even if you encounter a broken link, our custom 404 page will guide you back to the right track. We provide helpful suggestions and links to ensure you find what you're looking for.

Accessibility & Language Switcher (EN/RU)

A person using assistive technology (e.g., a screen reader) to navigate the Beauty viki website. The website is designed with accessibility in mind, featuring clear fonts, high contrast, and alternative text for images. The background is a supportive and inclusive environment, emphasizing the commitment to accessibility.

Inclusive Beauty

We are committed to making our website accessible to everyone, regardless of their abilities. We strive to provide an inclusive and user-friendly experience for all visitors.

A language switcher icon on the Beauty viki website, allowing users to switch between English and Russian. The background is a world map, symbolizing the global reach of the website. The overall message is one of inclusivity and catering to a diverse audience.

Global Audience

We offer a language switcher to cater to our global audience. Easily switch between English and Russian to access our content in your preferred language.

A person from a diverse background smiling and confidently using the Beauty viki website. The website features a clean and user-friendly design with accessibility features and language options. The overall message is one of inclusivity and providing a positive experience for all users, regardless of their abilities or language preference.

Seamless Experience

Our accessibility features and language switcher ensure a seamless and enjoyable experience for all users. We strive to provide a website that is both informative and easy to use.

Before/After Gallery (UGC)

A visually appealing gallery showcasing before and after photos of individuals using Beauty viki recommended products. The photos are diverse and feature different skin types, concerns, and beauty goals. The overall message is one of authentic results and inspiring success stories.

Real Transformations

See real before and after photos from our community members showcasing the transformative power of our recommended products and routines. Get inspired by their success stories.

A person smiling proudly as they upload their before and after photos to the Beauty viki gallery. The website features a user-friendly interface for submitting photos and sharing personal stories. The overall message is one of community empowerment and celebrating individual beauty journeys.

Community Showcase

Share your own before and after photos and inspire others with your beauty journey. Our gallery is a community space for celebrating real results and supporting each other.

A close-up comparison of a before and after photo, highlighting the visible improvements in skin texture, tone, and overall appearance. The photos are authentic and unfiltered, showcasing the real results achievable with the right products and routines. The overall message is one of transparency and providing trustworthy evidence of product effectiveness.

Authentic Results

Our before and after gallery provides authentic evidence of the effectiveness of our recommended products and routines. See the real results and make informed purchasing decisions.

Brand Directory

A visually appealing grid showcasing logos of various beauty brands, ranging from well-known international brands to smaller indie brands. The logos are diverse and represent different product categories and aesthetics. The overall message is one of discovery and exploring the vast world of beauty brands.

Explore Beauty Brands

Browse our comprehensive brand directory to discover a wide range of beauty brands, from established favorites to emerging indie labels. Find the perfect brands to match your unique style and preferences.

A person using the Beauty viki website to search and filter the brand directory. The website features a user-friendly interface with options to filter by product category, price range, and brand values. The overall message is one of efficiency and easily finding your preferred beauty brands.

Find Your Favorites

Easily search and filter our brand directory to find your favorite beauty brands and discover new ones. Get detailed information about each brand's history, philosophy, and product offerings.

A visually appealing layout showcasing a brand spotlight article, featuring images of the brand's products, founders, and manufacturing processes. The article highlights the brand's unique story, values, and commitment to quality. The overall message is one of connecting consumers with the brands they love and supporting businesses with strong values.

Brand Spotlights

Read our brand spotlights to get in-depth insights into the stories and values behind your favorite beauty brands. Learn about their commitment to sustainability, ethical sourcing, and innovation.

Video Tutorials Library

A collage of video thumbnails showcasing various beauty tutorials, including makeup application techniques, skincare routines, and hairstyling tips. The thumbnails feature professional-looking instructors and visually appealing demonstrations. The overall message is one of learning from experts and enhancing your beauty skills.

Learn from the Pros

Access our library of video tutorials to learn from expert makeup artists, skincare specialists, and hairstylists. Master new techniques and elevate your beauty routine.

A split-screen showing a video tutorial on one side and a person following along and recreating the technique on the other side. The video features clear instructions and close-up demonstrations. The overall message is one of ease of learning and successfully recreating professional beauty techniques at home.

Step-by-Step Guides

Our video tutorials provide clear and concise step-by-step guides for achieving a variety of beauty looks and techniques. Follow along and easily recreate your favorite styles at home.

A person smiling confidently as they apply makeup while watching a Beauty viki video tutorial. The person is experimenting with different colors and techniques, expressing their individual style. The overall message is one of self-expression and empowering viewers to become their own beauty experts.

Unlock Your Potential

Our video tutorials library empowers you to unlock your beauty potential. Learn new skills, experiment with different styles, and express your unique creativity.

Packing/Travel Beauty Checklist (printable)

A beautifully designed printable travel beauty checklist featuring a list of essential products, organized by category (skincare, makeup, haircare). The checklist is visually appealing and easy to read. The background is a suitcase packed with travel-sized beauty products, suggesting the convenience of the checklist. The overall message is one of preparation and staying beautiful while traveling.

Travel Beauty Essentials

Download our printable travel beauty checklist to ensure you pack all your essential skincare, makeup, and haircare products for your next trip. Travel light and stay beautiful on the go.

A person carefully packing travel-sized beauty products into an organized travel case, using the Beauty viki checklist as a guide. The travel case is neatly arranged with labeled compartments for each product category. The overall message is one of organization and efficient packing for travel.

Stay Organized

Our travel beauty checklist helps you stay organized and avoid forgetting any crucial products. Pack efficiently and maximize space in your suitcase.

A person applying makeup in a hotel room while referencing the Beauty viki travel checklist. The person is smiling and confident, looking radiant despite being away from home. The overall message is one of maintaining your beauty routine and feeling confident while traveling.

Beauty On-the-Go

With our travel beauty checklist, you can maintain your skincare routine and achieve flawless makeup looks even while traveling. Stay confident and radiant wherever you go.